Resume – Meghan Fitzgerald

Meghan Fitzgerald, MBA

PROFILE

Highly analytical, data-driven, forward thinking, initiative-taking, and creative Marketing Director with 15+ years of experience in performance-based digital marketing, including managing and optimizing marketing strategies. Background in technology and business with strong problem-solving and organization skills, excellent written and oral communication, and superb attention to detail.

WORK EXPERIENCE

Marketing Director

Joseph Family of Companies, Georgetown, DE

Aug 2020 to Present

Develop and administer annual marketing budget for multiple lines of business and negotiate contracts with vendors using strong negotiation skills to reduce ineffective spending by up to 50%
Manage social media marketing strategy on multiple platforms for a restaurant, tavern, and equipment dealer using creative marketing, analytics, and community engagement to increase the restaurant’s Facebook audience by 22% and Instagram by 15%, the tavern’s Facebook audience by 20%, and the heavy equipment dealer’s Facebook audience by 396% and LinkedIn by 1084%
Create and maintain effective communication standards and brand awareness across 6 companies through effective website management to grow monthly traffic and increase lead generation
Develop and manage digital pay-per-click (PPC) marketing campaigns with Google and Facebook using CPA and other metrics to optimize bidding
Implement B2B and B2C social media marketing strategies for multiple businesses while employing strategic thinking to engage consumers and businesses to increase lead generation and sales
Develop marketing strategies on digital and offline channels to enhance brand awareness, increase lead generation, and increase sales
Produced promotional videos to increase sales and engage community for fundraisers, events and products
Redesigned multiple websites and implemented search engine optimization (SEO) best practices and copywriting to improve organic search engine ranking
Successfully spearheaded two point-of-sale systems data migration projects, providing leadership, staff training, and comprehensive data management support to the management team
Create designs and manage merchandise for 6 businesses
Produce professional photographs to promote products and services for 5 businesses, including food, real estate, and heavy equipment
Write newspaper and magazine articles, press releases, and website copy for 5 businesses to enhance brand awareness
Executed successful marketing campaigns for a fundraiser that I helped conceptualize and organize, which resulted in raising $110,000 in 2021 and $98,000 in 2022
Devise email marketing campaigns to promote new product lines, events, and other promotions
Create designs for rack cards, billboards, newspaper ads, and magazine ads to enhance brand awareness and increase sales

President | Marketing Director

Fitzgerald Solutions, Lincoln, DE

Jan 2015 to Present

Design custom graphics for websites, social media, and print advertising for 12 clients using Adobe Photoshop to drive client sales and enhance brand awareness
Write effective copy for blog articles and website content while maintaining a suitable voice for different audiences to ensure 100% client satisfaction
Redesigned outdated websites and built new websites for 11 clients using WordPress and Squarespace to build and grow digital marketing presence
Collaborated with ZeMod Delaware on new Facebook page using excellent interpersonal skills to achieve 800+ organic likes in 9 months
Ensured functionality and security of computers for Home of the Brave by updating operating systems and software licenses, and removed unnecessary files as well as malicious software
Developed, managed, and optimized digital marketing campaigns using A/B testing and analytics with focus on lead generation and brand awareness
Produced high-quality promotional videos to promote products, services, and events
Implemented SEO best practices and effective copywriting to improve organic search engine ranking

Program Analyst

NCALL Research, Dover, DE

Jul 2008 to Jul 2015

Developed a custom data integrity report using SQL to cross-reference data fields with activities in the CRM to streamline the report review process, which was reduced from 10 days to 1-2 days
Maintained the database to ensure data integrity and consistently produced flawless monthly monitoring reports to the USDA, Rural Development for 7 years
Administered technical support to staff, both on-site and remote
Created training videos for current and future members of the self-help housing team
Trained staff to improve their understanding of technology and enhance productivity
Managed, designed, and developed website redesign projects for NCALL.org 2008 and 2013
Designed and developed SelfHelpHousingSpotlight.org to promote the self-help housing program
Created custom graphics for digital and print marketing materials
Produced a series of promotional videos that were integrated on the Self-Help Housing Spotlight website and displayed at self-help housing conferences
Managed digital marketing and social media marketing campaigns
Produced copy for newsletter articles and websites
Designed and developed a newsletter for the self-help housing grantees to use to promote the program to new and existing program participants