Meghan Fitzgerald, MBA


Highly analytical, data-driven, forward thinking, initiative-taking, and creative Marketing Director with 15+ years of experience in performance-based digital marketing, including managing and optimizing marketing strategies. Background in technology and business with strong problem-solving and organization skills, excellent written and oral communication, and superb attention to detail.


Marketing Director

Joseph Family of Companies, Georgetown, DE

Aug 2020 to Present

  • Develop and administer annual marketing budget for multiple lines of business and negotiate contracts with vendors using strong negotiation skills to reduce ineffective spending by up to 50%
  • Manage social media marketing strategy on multiple platforms for a restaurant, tavern, and equipment dealer using creative marketing, analytics, and community engagement to increase the restaurant’s Facebook audience by 22% and Instagram by 15%, the tavern’s Facebook audience by 20%, and the heavy equipment dealer’s Facebook audience by 396% and LinkedIn by 1084%
  • Create and maintain effective communication standards and brand awareness across 6 companies through effective website management to grow monthly traffic and increase lead generation
  • Develop and manage digital pay-per-click (PPC) marketing campaigns with Google and Facebook using CPA and other metrics to optimize bidding
  • Implement B2B and B2C social media marketing strategies for multiple businesses while employing strategic thinking to engage consumers and businesses to increase lead generation and sales
  • Develop marketing strategies on digital and offline channels to enhance brand awareness, increase lead generation, and increase sales
  • Produced promotional videos to increase sales and engage community for fundraisers, events and products
  • Redesigned multiple websites and implemented search engine optimization (SEO) best practices and copywriting to improve organic search engine ranking
  • Successfully spearheaded two point-of-sale systems data migration projects, providing leadership, staff training, and comprehensive data management support to the management team
  • Create designs and manage merchandise for 6 businesses
  • Produce professional photographs to promote products and services for 5 businesses, including food, real estate, and heavy equipment
  • Write newspaper and magazine articles, press releases, and website copy for 5 businesses to enhance brand awareness
  • Executed successful marketing campaigns for a fundraiser that I helped conceptualize and organize, which resulted in raising $110,000 in 2021 and $98,000 in 2022
  • Devise email marketing campaigns to promote new product lines, events, and other promotions
  • Create designs for rack cards, billboards, newspaper ads, and magazine ads to enhance brand awareness and increase sales
President | Marketing Director

Fitzgerald Solutions, Lincoln, DE

Jan 2015 to Present

  • Design custom graphics for websites, social media, and print advertising for 12 clients using Adobe Photoshop to drive client sales and enhance brand awareness
  • Write effective copy for blog articles and website content while maintaining a suitable voice for different audiences to ensure 100% client satisfaction
  • Redesigned outdated websites and built new websites for 11 clients using WordPress and Squarespace to build and grow digital marketing presence
  • Collaborated with ZeMod Delaware on new Facebook page using excellent interpersonal skills to achieve 800+ organic likes in 9 months
  • Ensured functionality and security of computers for Home of the Brave by updating operating systems and software licenses, and removed unnecessary files as well as malicious software
  • Developed, managed, and optimized digital marketing campaigns using A/B testing and analytics with focus on lead generation and brand awareness
  • Produced high-quality promotional videos to promote products, services, and events
  • Implemented SEO best practices and effective copywriting to improve organic search engine ranking
Program Analyst

NCALL Research, Dover, DE

Jul 2008 to Jul 2015

  • Developed a custom data integrity report using SQL to cross-reference data fields with activities in the CRM to streamline the report review process, which was reduced from 10 days to 1-2 days
  • Maintained the database to ensure data integrity and consistently produced flawless monthly monitoring reports to the USDA, Rural Development for 7 years
  • Administered technical support to staff, both on-site and remote
  • Created training videos for current and future members of the self-help housing team
  • Trained staff to improve their understanding of technology and enhance productivity
  • Managed, designed, and developed website redesign projects for 2008 and 2013
  • Designed and developed to promote the self-help housing program
  • Created custom graphics for digital and print marketing materials
  • Produced a series of promotional videos that were integrated on the Self-Help Housing Spotlight website and displayed at self-help housing conferences
  • Managed digital marketing and social media marketing campaigns
  • Produced copy for newsletter articles and websites
  • Designed and developed a newsletter for the self-help housing grantees to use to promote the program to new and existing program participants


MBA in Management Information Systems

Wilmington University, Dover, DE


  • Curriculum Included: Business Strategy, Project and Change Management, Quantitative Business Analysis, Financial Management, Data Management
BS in Computer and Network Security

Wilmington University, Dover, DE


  • Curriculum Included: Cryptography, Web and Data Security, Disaster Recovery
  • Recognition: Dean’s List Fall 2008 and Fall 2009
AAS in Computer Information Systems

Delaware Tech, Georgetown, DE


  • Magna Cum Laude
  • Curriculum Included: Programming, Business, Accounting, Web Design
  • Recognition: Dean’s List Spring and Fall 2007, President’s List Spring 2008
  • Cultural Immersion: Edinburgh, Scotland in May-June 2008


Google Ads Search Certification


Aug 2022 to Aug 2023

Meta Marketing Analytics                                  

Meta via Coursera Jul 2023

  • Curriculum Includes: Marketing Strategy, Sales Funnel, KPI’s, Google Analytics, Excel, Python, SQL, Tableau



  • Strong Analysis Skills
  • Exceptional Critical Thinking
  • Problem-Solving Skills
  • Contract Negotiation
  • Project Management
  • Strict Attention to Detail
  • Time Management
  • Improving Business Processes
  • Strategic Marketing
  • Data-Driven Decision Making
  • Leadership
  • Creative Marketing and Communication
  • Excellent Written, Oral, and Interpersonal Skills


  • Traveling
  • Camping
  • Hiking
  • Kayaking
  • Cooking
  • Puzzles
  • Creative Writing
  • Reading
  • Photography