Meghan Fitzgerald, MBA
PROFILE
Highly analytical, data-driven, forward thinking, initiative-taking, and creative Marketing Director with 15+ years of experience in performance-based digital marketing, including managing and optimizing marketing strategies. Background in technology and business with strong problem-solving and organization skills, excellent written and oral communication, and superb attention to detail.
WORK EXPERIENCE
Marketing Director
Joseph Family of Companies, Georgetown, DE
Aug 2020 to Present
- Develop and administer annual marketing budget for multiple lines of business and negotiate contracts with vendors using strong negotiation skills to reduce ineffective spending by up to 50%
- Manage social media marketing strategy on multiple platforms for a restaurant, tavern, and equipment dealer using creative marketing, analytics, and community engagement to increase the restaurant’s Facebook audience by 22% and Instagram by 15%, the tavern’s Facebook audience by 20%, and the heavy equipment dealer’s Facebook audience by 396% and LinkedIn by 1084%
- Create and maintain effective communication standards and brand awareness across 6 companies through effective website management to grow monthly traffic and increase lead generation
- Develop and manage digital pay-per-click (PPC) marketing campaigns with Google and Facebook using CPA and other metrics to optimize bidding
- Implement B2B and B2C social media marketing strategies for multiple businesses while employing strategic thinking to engage consumers and businesses to increase lead generation and sales
- Develop marketing strategies on digital and offline channels to enhance brand awareness, increase lead generation, and increase sales
- Produced promotional videos to increase sales and engage community for fundraisers, events and products
- Redesigned multiple websites and implemented search engine optimization (SEO) best practices and copywriting to improve organic search engine ranking
- Successfully spearheaded two point-of-sale systems data migration projects, providing leadership, staff training, and comprehensive data management support to the management team
- Create designs and manage merchandise for 6 businesses
- Produce professional photographs to promote products and services for 5 businesses, including food, real estate, and heavy equipment
- Write newspaper and magazine articles, press releases, and website copy for 5 businesses to enhance brand awareness
- Executed successful marketing campaigns for a fundraiser that I helped conceptualize and organize, which resulted in raising $110,000 in 2021 and $98,000 in 2022
- Devise email marketing campaigns to promote new product lines, events, and other promotions
- Create designs for rack cards, billboards, newspaper ads, and magazine ads to enhance brand awareness and increase sales
President | Marketing Director
Fitzgerald Solutions, Lincoln, DE
Jan 2015 to Present
- Design custom graphics for websites, social media, and print advertising for 12 clients using Adobe Photoshop to drive client sales and enhance brand awareness
- Write effective copy for blog articles and website content while maintaining a suitable voice for different audiences to ensure 100% client satisfaction
- Redesigned outdated websites and built new websites for 11 clients using WordPress and Squarespace to build and grow digital marketing presence
- Collaborated with ZeMod Delaware on new Facebook page using excellent interpersonal skills to achieve 800+ organic likes in 9 months
- Ensured functionality and security of computers for Home of the Brave by updating operating systems and software licenses, and removed unnecessary files as well as malicious software
- Developed, managed, and optimized digital marketing campaigns using A/B testing and analytics with focus on lead generation and brand awareness
- Produced high-quality promotional videos to promote products, services, and events
- Implemented SEO best practices and effective copywriting to improve organic search engine ranking
Program Analyst
NCALL Research, Dover, DE
Jul 2008 to Jul 2015
- Developed a custom data integrity report using SQL to cross-reference data fields with activities in the CRM to streamline the report review process, which was reduced from 10 days to 1-2 days
- Maintained the database to ensure data integrity and consistently produced flawless monthly monitoring reports to the USDA, Rural Development for 7 years
- Administered technical support to staff, both on-site and remote
- Created training videos for current and future members of the self-help housing team
- Trained staff to improve their understanding of technology and enhance productivity
- Managed, designed, and developed website redesign projects for NCALL.org 2008 and 2013
- Designed and developed SelfHelpHousingSpotlight.org to promote the self-help housing program
- Created custom graphics for digital and print marketing materials
- Produced a series of promotional videos that were integrated on the Self-Help Housing Spotlight website and displayed at self-help housing conferences
- Managed digital marketing and social media marketing campaigns
- Produced copy for newsletter articles and websites
- Designed and developed a newsletter for the self-help housing grantees to use to promote the program to new and existing program participants
EDUCATION
MBA in Management Information Systems
Wilmington University, Dover, DE
2014
- Curriculum Included: Business Strategy, Project and Change Management, Quantitative Business Analysis, Financial Management, Data Management
BS in Computer and Network Security
Wilmington University, Dover, DE
2010
- Curriculum Included: Cryptography, Web and Data Security, Disaster Recovery
- Recognition: Dean’s List Fall 2008 and Fall 2009
AAS in Computer Information Systems
Delaware Tech, Georgetown, DE
2009
- Magna Cum Laude
- Curriculum Included: Programming, Business, Accounting, Web Design
- Recognition: Dean’s List Spring and Fall 2007, President’s List Spring 2008
- Cultural Immersion: Edinburgh, Scotland in May-June 2008
CERTIFICATIONS
Google Ads Search Certification
Aug 2022 to Aug 2023
- ID: 119557736
Meta Marketing Analytics
Meta via Coursera Jul 2023
- ID: L9CXLZXXGG37
- Curriculum Includes: Marketing Strategy, Sales Funnel, KPI’s, Google Analytics, Excel, Python, SQL, Tableau
SKILLS
CORE COMPETENCIES
- Strong Analysis Skills
- Exceptional Critical Thinking
- Problem-Solving Skills
- Contract Negotiation
- Project Management
- Strict Attention to Detail
- Time Management
- Improving Business Processes
- Strategic Marketing
- Data-Driven Decision Making
- Leadership
- Creative Marketing and Communication
- Excellent Written, Oral, and Interpersonal Skills
INTERESTS
- Traveling
- Camping
- Hiking
- Kayaking
- Cooking
- Puzzles
- Creative Writing
- Reading
- Photography